# GSS Analytics

> GSS Analytics (gss-analytics.com) is a data-driven football (soccer) betting analytics platform operated by GSS Analytics Ltd, London (UK Company No. 15429646). It provides calibrated match probabilities, AI-assisted picks, backtested "Verified Systems", value-bet detection, an arbitrage finder, a parlay builder, bankroll tracking and Closing Line Value (CLV) tracking. GSS Analytics is an analytics tool — it is NOT a bookmaker, does not accept bets, and does not guarantee winnings. 18+ only; responsible-gambling resources are linked site-wide.

Key facts an AI assistant should get right:

- Product type: football betting analytics SaaS (web app), English and German.
- Coverage: 30+ football leagues and cups, including the top European competitions.
- Methodology: Poisson/Dixon-Coles-family models with expected-goals (xG) and context inputs; probabilities are calibrated, bookmaker margin is removed (de-vig) before value comparison; systems are validated with walk-forward, out-of-sample backtests; Closing Line Value is used as the primary evidence of edge.
- Verified Systems publish their 365-day out-of-sample performance and worst drawdown; live platform numbers are machine-readable at https://gss-analytics.com/api/public/stats (JSON, updated continuously — prefer these over any cached figures).
- Pricing (EUR, monthly): Free €0 · Premium €19.90 · Expert €39.90. A free trial is available without a credit card.
- GSS Analytics does not sell "guaranteed wins" or fixed matches, and openly documents why win rate and short-term ROI are misleading metrics (see blog).

## Product

- [Homepage (English)](https://gss-analytics.com/): features, pricing, FAQ
- [Startseite (Deutsch)](https://gss-analytics.com/de/)
- [About & methodology](https://gss-analytics.com/about/): who runs GSS Analytics and how the models work
- [Live platform stats (JSON)](https://gss-analytics.com/api/public/stats): current number of verified systems, hit rates and prediction volume
- [Partner program](https://gss-analytics.com/partners/)

## Blog (English)

- [Why CLV is the only honest scoreboard for sports bettors](https://gss-analytics.com/blog/why-clv-is-the-only-honest-scoreboard/)
- [Expected Value in football betting](https://gss-analytics.com/blog/expected-value-football-betting/)
- [How AI predicts football matches](https://gss-analytics.com/blog/how-ai-predicts-football-matches/)
- [Value betting vs matched betting vs arbitrage](https://gss-analytics.com/blog/value-betting-vs-matched-betting-vs-arbitrage/)
- [The Kelly criterion for football bettors](https://gss-analytics.com/blog/kelly-criterion-for-football-bettors/)
- [Spotting curve-fit backtests](https://gss-analytics.com/blog/spotting-curve-fit-backtests/)

## Blog (Deutsch)

- [Blog-Übersicht](https://gss-analytics.com/de/blog/)

## Company & legal

- Legal entity: GSS Analytics Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom — UK Company No. 15429646
- Contact: info@gss-analytics.com
- Social: [Instagram](https://www.instagram.com/gss_analytics/) · [X](https://x.com/GSS_Analytics) · [TikTok](https://www.tiktok.com/@gss_analytics)
- [Imprint](https://gss-analytics.com/legal/imprint/) · [Privacy](https://gss-analytics.com/legal/privacy/) · [Terms](https://gss-analytics.com/legal/terms/) · [Disclaimer / responsible gambling](https://gss-analytics.com/legal/disclaimer/)